Friday 13 December 2013

Film Poster

Here are two variations of my final film poster. When I was creating my film poster, I wanted to try to replicate conventional Film Noir posters, which tend to have an image or a few images of the main protagonist, or a few characters, posing in a dramatic way. The images are usually made to look as if they were painted, however are usually in a style so it is hard to tell whether it's a photograph or a painting. I took a screen shot from my short film; a shot of Mallow looking through Venetian blinds as Venetian blinds are a major signifier of Film Noir, but I also sued it as Mallow's facial expression is clearly dramatic. I put this image into Photoshop and tried to make the still look as if it had been painted in the style of Film Noir poster art,by using the 'Cut out' filter in 'Filter Adjustments', with the 'Brush Size' at '0' and the 'Brush Detail' at '10' to allow for the greatest quality on a screen shot from my film; a shot of my main protagonist looking through Venetian blinds (a very conventional Film Noir shot) to give it that slightly painted effect. 

I then put this into InDesign and I used the still as a background for my poster. I then found a font on Da Fonts called 'Betty Noir' which had a Great Gatsby-esque, 30's American style to it which I used for the title of the short film, 'The Huge Snooze'. I made the text white and red, to contrast with the black background, and added a grey 'Drop shadow' on the title to replicate the shadows consistently used throughout the short film, and Film Noir as a whole. I used the font 'Steeltongs' to create a cast list at the bottom of the poster. By putting the font into Caps Lock, each letter I pressed became a new title, for example 'C' with caps lock on became "Music by". This made the poster instantly more authentic as the specific font and the credits are always on film posters. I also added in a web address for the film as well as a Twitter and a Facebook address of which I photoshoped the Facebook and the Twitter logos to make them completely white so that they are still clearly representative of the two websites, but fitted in better with the poster. I also did this to the Film 4 and the Studiocanal logos and added them into my film poster to make the poster look as if the authentic. 
 
 
The cinemas that I decided to put on the posters as the cinemas that the film would be released in are specialised cinemas that would be likely to play short films; rather than major cinemas. This is the same for 'Sight & Sound' magazine which would be more likely to review a short film than a major magazine like 'Empire' would.



 

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