I then put this into InDesign and I used the still as a background for my poster. I then found a font on Da Fonts called 'Betty Noir' which had a Great Gatsby-esque, 30's American style to it which I used for the title of the short film, 'The Huge Snooze'. I made the text white and red, to contrast with the black background, and added a grey 'Drop shadow' on the title to replicate the shadows consistently used throughout the short film, and Film Noir as a whole. I used the font 'Steeltongs' to create a cast list at the bottom of the poster. By putting the font into Caps Lock, each letter I pressed became a new title, for example 'C' with caps lock on became "Music by". This made the poster instantly more authentic as the specific font and the credits are always on film posters. I also added in a web address for the film as well as a Twitter and a Facebook address of which I photoshoped the Facebook and the Twitter logos to make them completely white so that they are still clearly representative of the two websites, but fitted in better with the poster. I also did this to the Film 4 and the Studiocanal logos and added them into my film poster to make the poster look as if the authentic.
The cinemas that I decided to put on the posters as the cinemas that the film would be released in are specialised cinemas that would be likely to play short films; rather than major cinemas. This is the same for 'Sight & Sound' magazine which would be more likely to review a short film than a major magazine like 'Empire' would.
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